15 Strategies to Set Your Hotel Apart From Your Competition in Los Angeles

Setting your hotel apart from your competition in Los Angeles, a vibrant and highly competitive market, requires a strategic approach which considers the unique characters of the city and the preferences of your target audience. Here are 15 strategies to help you differentiate your hotel:

1.       Unique and distinctive brand theme or concept

Develop a unique theme or concept that sets your hotel apart. Your brand “Voice” could be inspired by the local diverse culture, history, film or aviation history or a specific niche that appeals to your target guests. Focus on leisure/pleasure travelers.

2.       Local culture integration

Embrace the uniquely diverse culture of Los Angeles and incorporate it into the overall design narrative, special event planning and overall guest experience. This could include artwork, fashion, cultural events, or partnerships with local artists, chefs and businesses. Deliver a product where your guests feel they get value and feel important. Cultivate and curate events. LA is known for its creative source and entertainment, where else do you overhear conversations between locals about writing film scripts, creating film, art or fashion?

3.       Culinary excellence

Focus on providing exceptional dining experiences. Los Angeles is known for its unique fusion food culture. Collaborate with renowned chefs and wineries or offer unique culinary concepts that appeal to both guests and locals. Consider hosting food tasting events or partnering with local food festivals. Create experiential experiences: Fork-and-film events, speak-easy bar lounges, celebrity vodka lounges, where possible, create rooftop lounges, as our climate is exceptional.

4.       Signature events and entertainment

Host signature events or partner with local entertainment venues to provide exclusive experiences for your guests. This could include live music events, art exhibitions, authors, or other cultural experiences. Collaborations can energize hype.

5.       Wellness and fitness focus

Emphasize wellness and fitness offerings. Consider incorporating spa facilities, fitness programs, or wellness packages that cater to health-conscious travelers. Consider adding a spiritual focus.

6.       Art and design focus

Showcase a strong emphasis on art and design throughout your hotel. Partner with local artists or curate unique art installations that contribute to a visually appealing and culturally rich environment.

7.       Thematic suites or rooms

Design themed suites or rooms that offer a unique and memorable guest experience. This could include Hollywood themed rooms, art-engaging suites or other creative concepts.

8.       Local experiences concierge

Provide a dedicated concierge service that specializes in curating local experiences. This could include personalized itineraries, guided tours, or access to exclusive events.

9.       Flexible and creative spaces

Design flexible and creative spaces within the hotel that can adapt to various uses. This could be co-working spaces, event spaces, or multi-functional common areas. The check-in can transform to a bar at non-rush hours.

10.   Exclusive packages and promotions

Create exclusive packages and promotions that provide added value for your guests. This could be special discounts, complimentary experiences, or bundled experience services.

11.   Community engagement

Engage with local communities through charitable initiatives, partnerships, or involvement in local events. This builds a positive image and connects your hotel and your guests with the community.

12.   Continuous innovation

Stay ahead of trends and continuously innovate. Regularly update offerings, amenities, and services to keep the guest experience fresh and exciting.

13.   Social media presence

Develop a strong presence on social media platforms to showcase your hotels personality, unique offerings, and local guest experiences. Engage with your audience and leverage user-generated content.

14.   Outstanding service

Prioritize exceptional customer service. Train your staff to go above and beyond in meeting guest expectations, encourage them to be ambassadors with detailed knowledge of your city, creating a positive and memorable personal guest experience.

15.   Family-friendly amenities

If applicable, cater to families by offering family-friendly amenities, services, and activities. Consider partnerships with local family attractions or provide special packages for families.

Conclusion:

By combining a mix of these strategies and tailoring them to your target audience, you can create a distinctive identity or “Voice” for your hotels in the competitive Los Angeles market. Niche and lifestyle hotels are lucrative with leisure travelers. Regularly get feedback from guests and adapt your offerings based on evolving trends and preferences. Surprise your guests by being innovative and creative, thinking outside the box.

Los Angeles does have social problems and heavy restrictions on the development side, but LA is losing supply. Existing hotels need serious facelifts. Focus on creating authentic CA experiences and creative value for your guests.  Now is the time to invest capital and buy land for future hotel developments, if you want to get on course and be part of the Olympic Games, World Cup events, or concert/sporting events.

“We design innovative luxury and lifestyle hotel experiences and create brand experiences: contact Zia Hansen-Rockwood at Z LUXE Studio for an “Ask the Expert” consultation: zia.hansen@z-luxedesign.com, or check out our  limited commitment design services: Branding Strategies, Needs & Options Reviews, Design Diagnosis. We deliver full-service interior hotel design services for new hotel developments and hotel renovations, with global design and brand experience.”

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