You need a good script right from the start to be able to tell a compelling story.

After 30+ years in this industry, we’ve learned the best way to deliver a high return on investment is to have brand clarity right from the start. Our discovery services are dedicated to uncovering insights that serve as the foundation for our design direction and ensure clarity with your objectives. By engaging in this process, we pave a clear path for the design team and various consultants to collaborate seamlessly toward your opening day or relaunch. You have the flexibility to select any combination of the following options:

Conceptual Brand Strategy: A conceptual branding strategy will allow you to find opportunities to create a unique brand character. It allows you to explore your goals and create a competitive foundation for your project that will set your hotel apart from the competitive set.

SWOT Analysis Workshop: How do you turn a SWOT analysis into a design and planning strategy that will set your hotel apart from the competition?

Need & Options Review: This will allow you to fully understand the requirements, constraints, and potential roadblocks for your project. This is especially important in hotel renovation projects.

Drawing on inspiration from your brand and the surrounding environment, we develop visionary concepts that capture the essence of your project. From mood boards to plans, concept sketches and narratives, we translate ideas into visual representations that set the stage for the design journey ahead.

With the concept in place, we refine and develop the design to create a cohesive and functional space. We refine and develop the design direction, optimize space planning and circulation, and select initial furnishings, finishes, and materials. Visualizations such as sketches, renderings, colored elevations, and mood boards facilitate feedback and decision-making.

This phase involves detailed planning and elevations, furniture, lighting, plumbing, and materials selections and specifications to optimize guest experience and operational efficiency, as well as coordination with other consultants.

Precision is paramount as we translate the design into comprehensive documentation. From detailed coordinated drawings to specifications, we provide a clear roadmap for construction, ensuring that every element is executed with accuracy and integrity.

Throughout the construction phase, I oversee the implementation of the design, working closely with contractors and suppliers to ensure quality and adherence to the design vision. From site visits to project management, I am your advocate, ensuring that the final result exceeds expectations and preserves the design intent.

With construction complete, we unveil your masterpiece to the world. From the grand reveal to the final handover, I am committed to your satisfaction, ensuring that every detail is perfect and every guest experience is exceptional.