Case Study: A Lifestyle Hotel - Indigo Patong . Phuket. Thailand
Step into a vibrant colorful neighborhood story
The challenge:
Patong is an intriguing location with so many stories to tell and interpret. Such a perfect location for an Indigo Hotel Brand. The diverse neighborhood stories of tropical forests, sea gypsies, Muay Thai boxing and flamboyant nightlife became a joy to interweave into the multi-facetted neighborhood story.
The arrival lobby weave stories of tropical forests.
The solution:
Both the Indigo Brand and the hotel owner were such a delight to collaborate with. The design narrative interweaves the uniquely rich web of the culture of Patong: Tropical forests, banana plantations, sea gypsies, vibrant nightlife and the colorful origins of Muay Thai boxing as martial art and a thrilling spectator sport.
The Neighborhood Bar and Neighborhood cafe’ weave stories of tropical forests, with an overlay of sea gypsies.
The lobby and neighborhood café interweave the tropical forest theme, whereas the bar and roof top pool bar explore the flamboyant nightlife and sea gypsy culture.
One of the guestroom schemes explore the origins of Muay Thai Boxing.
The guestrooms tell stories of the fishing village culture and a reverence of the origins of Muay Thai boxing, exploring details that provide an insight into the locker rooms and stage culture anticipation, adding an ambiance of mystery, jubilation and celebration. The vibrant and eccentric interiors explore the non-boundaries of the culture of Patong.
*associate director . blink
