Full-Service Boutique Luxury & Lifestyle Hospitality Design studio

Your brand is your story.

Step into a world where design becomes a narrative, and every guest becomes a character in your brand’s story. We’re not just about creating beautiful spaces; we’re storytellers, crafting immersive experiences that leave a lasting impact.

As your design concierge, we meticulously choreograph every detail, from the moment guests step into the lobby to the memories they take home with them. Our boutique studio is passionate about creating experiential design that exceeds the evolving expectations of the hospitality industry.

Whether it’s luxury or lifestyle, boutique hideaways or sprawling resorts, we specialize in setting the stage for your brand’s story to unfold and follow through with bespoke detailing from start to end. And we’re not just storytellers; we’re also committed to ensuring your investment pays off.

Step into the story with us, and let’s create unforgettable experiences together.

Hi, I’m Zia Hansen-Rockwood

Founder & creative director, passionate about bringing stories to life through immersive design.

Over my 30+ years as a design leader, I have worked with top hotel brands worldwide, scripting one-of-a-kind strategies that write the narrative to build your legacy and increase ROI.

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Trusted by

From luxury to lifestyle, from boutique hotels to mega resorts, every location tells a different story.

Imagine having a clear script from the start of your new build or renovation. Z LUXE Studio delivers a full-service, hands-on, global approach that guides you through each phase of the strategic design process ensuring your brand story creates unforgettable guest experiences.

I have known Zia in a professional capacity for well over 20 years. I have worked with her on multiple projects as well as being an admirer of her creative endeavors. Zia has a profound sense of design and is an amazing storyteller. She is excellent at designing guest experiences and her enthusiasm for great design is infectious. I could not recommend her highly enough.


Rhonda Rasmussen
Interior Design Director
T2 Hospitality

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Each project starts with a sketch